WSEE satellite reaches broad swath of the Caribbean with one buy that tackles these challenges:
• It's very difficult to reach the entire region efficiently
• Advertising needs to be localized because each area is very community oriented
• Festivals and local events are important
WSEE satellite reaches future immigrants
• Most immigrants are younger
• Many go abroad for work and education
• Extended family is very important
• Caribbean immigrants gravitate to health and manufacturing sectors
WSEE satellite signal officially covers
2.8 million cable households
• The Caribbean Region
– 22.7 million people, 5.7 million homes
– 32 island countries/nations
• Five unofficially-covered regions
– Cozumel, Honduras, Mexico, Nicaragua, Panama
– Adds 124 million people and 31 million homes
Based on 50% cable penetration per country & 4 person average household